Publicising share offers

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Brighton Energy Co-operative launched their pioneer share offer and main share offer at public meetings. They used the opportunity to explain the broader concepts of community ownership and organisational models which underpin the initiative, as well as outlining the business plan, financial model and progress to date. Email addresses collected at the meetings form the basis of their email list which has proved to be the cornerstone of their cash-raising activities.

Source: Community-Led Photovoltaic Initiatives action pack